As sporting teams and franchises continue to realise the value of their archive – and balk at how much data it commands – many are in the process of migrating their operations to the cloud. NASCAR is the latest, announcing it will utilise Amazon Web Services (AWS) for archiving purposes.
The motor racing governing body is set to launch new content from its archive, titled ‘This Moment in NASCAR History’, on its website, with the service powered by AWS. NASCAR is also using image and video analysis tool Amazon Rekognition – otherwise known for its facial recognition capabilities – to automatically tag specific video frames with metadata for easier search.
“We are pleased to welcome AWS to the NASCAR family,” said Jon Tuck, NASCAR chief revenue officer in a statement. “This relationship underscores our commitment to accelerate innovation and the adoption of cutting-edge technology across our sport.